DENIM BRANDED : Jeanswear's Evolving Design
With over 25 years of experience in graphics and textile design working for major brands, 4th Avenue Graphics design studio specialising in artworks for apparel, branding, advertising, packaging and identity.
DENIM BRANDED : Jeanswear's Evolving Design Details
Nick Williams with Jenny Corpuz
Most take for granted that a pair of jeans is not considered complete without patches, rivets, buttons, and other trims. The existence of such design elements is not questioned because they are seen as the standard. Our book is exclusively dedicated to denim branding and deconstructs every element that goes into branding a pair of jeans. These elements are a jeans?identity, its source code, a marker from which to discover the jean? provenance. Through beautiful and inspirational photography, this book tells the fascinating and sometimes surprising history of denim branding from the 1870s to current day. Primary source materials for this book come from the historical archive departments of Levi Strauss & Co., Lee Jeans, Wrangler, Carhartt, and Cone Mills, as well as some of the best contemporary denim brands of today, including Rogue Territory, Dawson Denim, Denham, Kings of Indigo, Endrime, Evisu, Eat Dust, Butcher of Blue, and Tellason.
SPEAKING ENGAGEMENTS
We have lectures at trade events such as Kingpins and at fashion and design institutes including the Jean School, Denim City Amsterdam, AMFI, Southampton University and Strohacker Design School. also consults on branding, graphic design, identity and have written articles on the history and evolution of denim branding for WGSN. Please make contact for new project enquiries or speaking engagements.
Print and pattern for Denim
